About Elizabeth Hennig

Serving as a business strategist, Elizabeth Hennig assists both for-profit and not-for-profit organizations with the implementation of solutions for results, growth, and sustainability.

With broad experience in finance, human resources, and operations, Elizabeth guides companies through meaningful strategic, business, and organizational planning. Both mission- and business-focused, Elizabeth is committed to supporting clients by providing strategic counsel to develop organizational capacity to achieve a mission while maximizing income. Examples of clients include marketing and communications agencies, human services organizations that focus on independence, integration, and self-advocacy for people with disabilities, and conservation organizations that preserve and protect biodiversity. 

Passionate about professional development, she has created and teaches many business courses such as Driven Decision Making and Business Acumen. 

Elizabeth earned an MBA from the University of South Florida. She is certified as a professional in HR by HRCI and SHRM. Before opening her own practice, Uptrend Custom Solutions, LLC, she served ZooTampa at Lowry Park for nearly 20 years as CFO, SVP for Planning, and head of HR.